WLTH
Fintech platform enabling businesses to access credit and execute operational payments.
Hi, I'm RhysProduct
Designer
Most problems aren't design problems. They're clarity problems. I fix those too.
Experience
The companies I've designed for.
SafetyIQ
Safety and compliance platform supporting operational workflows across forms, approvals, teams, and verification.
Little Hinges
Virtual property tour platform enabling buyers to explore homes remotely.
BioConcepts
Educational platform providing clinical content, research, and learning tools for practitioners.
JB Hi-Fi
Progressed from junior to lead designer across four years — owning digital campaigns, ecommerce experiences, and visual systems at catalogue scale.
What's consuming me and what's pushing me forward
Structure over aesthetics. Proximity to the code. I'm learning front-end not as a checkbox but as a way to understand what I'm actually designing — and to know what's feasible.
Everything in startups is urgent until nothing is. I've learned to be deliberate about what actually matters.
Music is constant — creation as therapy. Nature when the digital gets too loud. And underneath all of it: the refusal to settle for surface-level work.
What I am listening to
Nothing playing right now.
What I am reading
Nothing in the library yet.